About Us

Julie A. Price, Financial Planner

MBA, Pacific Lutheran University, School of Business, Tacoma, WA

BA, Business Administration, Pacific Lutheran University, School of Business, Tacoma, WA


Julie Price started Juniper as a Registered Investment Advisor in 2013 after working as a financial analyst contracted with the Law Firm Johnson & Nagaich, P.S. Prior to starting Juniper, Julie worked as an investment analyst at Russell Investments and as a consultant at Spectrum Pension Consultants. Julie naturally connects with her clients as their advisor and advocate. Now in response to many client requests, she has expanded the services of the firm to offer investment management services. This new service will naturally compliment her ongoing and robust retirement planning business. Please contact Julie as follows:

253-242-7871 Office




Why Juniper? I get that question often. I adopted the name in 2015, mostly because I just liked the name. But when I got to thinking about it, I recalled the Juniper hedges in front of my family home. I always loved the summer production of the blueish-purple berry. My parents are both gone now, so I relish the trips down memory lane of my wonderful childhood and precious family.

When I worked with a designer to come up with a logo for my company, the Juniper berry was incorporated as the dot over the “i” in “Juniper”. Then the designer darkened the “J” and “P” in Juniper to highlight my initials. I really loved the logo design, but unbeknownst to the designer, I had been toying with the idea of going back to my maiden name, “Enstrom”. I had kept my married name to have the same name of my children, but they are now grown and it’s not as important to me now. But Juniper was meant for J.P., so I remained Julie Price.

Fast forward to 2018 when I met some folks who also had a surname that ended in “strom”. I mentioned how I thought that “strom” was like “son” in “Johnson”, meaning that “Johnson” is the son of “John” and maybe “Enstrom” was the son of “En”. But I learned that day that “strom” meant “stream” or “river”. Just like how “Nordstrom” means “north stream”, they said, “Enstrom” probably means “En” (whatever “En” means) + “strom” (stream), so they suggested that I look up what “Enstrom” means. So I did.

What did I discover? Sure enough, “strom” meant “stream”. But I couldn’t believe my eyes when I saw what “En” meant: “Juniper”. That’s right. My surname literally means, “Juniper River”. In an odd twist of fate, the name “Juniper” captures both my family name and my children’s’ name. Juniper was meant to be. 





Juniper Investments & Financial Planning, A Member of Advisory Services Network, LLC is a registered investment adviser in the State of Washington. The adviser may not transact business in states where it is not appropriately registered, excluded or exempted from registration. Individualized responses to persons that involve either the effecting of transaction in securities, or the rendering of personalized investment advice for compensation, will not be made without registration or exemption.